Book in Sachin's blood

I was recently pulled towards a news which flashed in many news channels that a book which has the biography of Sachin is printed using his own blood. I was really shocked after seeing that news. Blood should be used for some useful purpose instead of using it for printing in books. The company claimed that the book has Sachin’s blood mixed with the pulp which is used in the complete book. One more shocking news is that the cost of the book is $75000. People are dying without blood and how come a person’s blood can be used to print the book. I am not sure whether Sachin is aware of this book being printed in his blood as he is yet to comment.